He is the pacesetter with over a decade of solid experience in digital analytics. Being the President of the Hong Kong Digital Analytics Association, a non-profit organization, Edmund strives to drive digital analytics professional to overcome the challenges as the advisor for Brand-Conscious Corporations and individual domain experts. He graduated in the Department of Computing in Hong Kong Polytechnic University.

 

He has co-founded and led K-Matrix to develop the first social media analytics tool (KMatrix CI) in Hong Kong and launched in 2008. The K-Matrix CI Analytics tool has awarded several important IT awards in Hong Kong.

 

- Hong Kong ICT Awards 2011 Best Collaboration (Service) Bronze Award

- China Outstanding Software Product Awards in consecutive years 2010, 2011 and 2012

- 2012 Hong Kong Awards for Industries Technological Achievement Award

- Hong Kong ICT Awards 2013 Best SME ICT (Product) Gold Award

 

Edmund has provided Data Analytics consultation and training services to many corporates in Hong Kong and Mainland China, such as AXA, AIA, Tencent, Sunlife Insurance, Richemont Group, Sun Hung Kai Properties, New World Development Group and Hong Kong Government.

Edmund has positions in different Industry Associations:

- Hong Kong Digital Analytics Association Limited –President

- Internet Professional Association – Executive Committee