New Trends in O2O Retail Transformation
and New Business Opportunities

Under the new retail landscape, Hong Kong Retailers need to adopt technology and speed up a seamless (O2O) shopping experience so as to uplift their competitiveness and sustain their business in new normal of retails environment and to attribute revenue growth though business expansion digitally across counties

Hong Kong Retail Management Association is launching the project "Navigating new retail through enhancing O2O customer experience" this year, with support from the Trade and Industrial Organisation Support Fund of the Trade and Industry Department, aims to facilitate Hong Kong Retailers to adopt new retail technologies to pursue and uphold a seamless (O2O) shopping experience to meet the increasing customers’ expectation and needs.

01 Aug 2021 O2O Assessment
27 Oct 2022 Project Kick off Conference
15 Feb 2023 "Navigating new retail through enhancing O2O customer experience" series seminar - Data Analytics
20 Feb 2023 "Navigating new retail through enhancing O2O customer experience" series seminar - Customer Relationship Management
15 Mar 2023 "Navigating new retail through enhancing O2O customer experience" series seminar - In store Technologies


Hong Kong Retail Management Association

The Hong Kong Retail Management Association (HKRMA) was founded in 1983 by a group of visionary retailers with a long-term mission to promote Hong Kong's retail industry and to present a unified voice on issues that affect all retailers.

HKRMA has been playing a vital role in representing the trade, and raising the status and professionalism of retailing through awards, education and training.

As the leading retail association with membership covering more than 9,000 retail outlets and employing over half of the local retail workforce.

Implementation Agent

Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through relentless drive of world-class advanced technologies and innovative service offerings to support Hong Kong enterprises. Being a key enabler of Industry 4.0 and Enterprise 4.0, HKPC strives to facilitate new industrialisation in Hong Kong, as well as bolstering Hong Kong to be an international innovation and technology hub and a smart city. The Council offers comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhance competitiveness in both local and overseas marketplaces. The Council partners and collaborates with local industries and enterprises and world-class R&D institutes to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation, technology transfer, and commercialisation, bringing enormous business opportunities ahead. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades.

In addition, HKPC offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, as well as enhancing their competitive edge by providing a variety of FutureSkills training to upskill and nurture talent with digital capabilities and TechEd competencies. For more information, please visit HKPC‘s website:

Funded by Trade and Industrial Organisation Support Fund, Trade and Industry Department

Supporting Organisations

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